Google “Venice” Update Gives More Exposure to Local Business


One of the changes announced in February’s Panda 3.3 update began to show its effects last week.

Google Updates its Semantic Search Results


This month saw yet another update from Google, this time effecting how the world’s most popular search engine handles facts, direct answers and related queries in its search results.

20 Million changes to the Face of English Football – Part 1


As 2012 begins, Manchester United is closing in on reaching 22 million fans on its Facebook page.

Search - Positives and Negatives in 2012


2011 was a big year for search. Google introduced a whole series of updates, all of which were aimed at making Google a one-stop shop for relevant information and social content. Some have been controversial and less successful than others, but it’s safe to say that Search Engine Optimisers (SEO’s) have had to adjust their strategies a number of times to get the most out of an ever changing online world.

Google+ "Search Plus Your World"


Launched on the 10th of January, “Search Plus Your World” has given us plenty to talk about and no doubt will change the way a lot of us do SEO.

New Website for The Reynolds Group


We’ve been busy over the last few months re-designing the Reynolds Group website. The new site incorporates the latest Reynolds Group branding and showcases the state of the art facilities at their fitness spa in Kent, training and performing arts academy.

How Social Media Now Directly Influences Search


Earlier this year Google announced that they were now taking social media signals into consideration in their ranking algorithm, so now the ‘number of Tweets’ will play a part in how your website is ranked on Google. There is also a correlation between Facebook likes and high rankings although Google doesn’t directly use this data.

The 10 Steps to building a new website from scratch


Online marketing starts with a quality website. It is the place where existing and potential customers will arrive and make crucial decisions about a company’s image, trustworthiness, products and services.

Adding a Google+1 button to a Textpattern Website


If you haven’t already heard, Google have recently released their +1 button. The idea is pretty simple and works in a similar way to the ‘like’ button on Facebook. It is a way of letting other Google users know what you think is cool, interesting or helpful.

The Death of IE6


Microsoft has finally cut ties with Internet Explorer 6 (IE6) with the launch of a new website ‘The IE6 Countdown’, admitting the browsers inadequacy in ‘an era of modern web standards’ and urging for a move to Internet Explorer 9.

Confusion over new cookie law


In a move that will affect every company that uses a website to do business, the Information Commissioner’s Office (ICO) announced last week new, stricter cookie regulations – where website visitors will have to opt in before tracking codes can be used to monitor their online behaviour.

Social media marketing with the Linkedin Queen


Last week, the Webpraxis team went along to An Evening with Eve Mayer Orsburn at Manchester Metropolitan University. As CEO of Social Media Delivered and author of Social Media for the CEO – Orsburn knows her stuff when it comes to social media, and makes a career out of advising companies on their social media marketing (SMM) – helping them leverage LinkedIn, Twitter Facebook and blogs to deliver business goals. Orsburn really is the @LinkedinQueen – at last count boasting 70,000+ fans, followers and connections online.