Reynolds Group

Reynolds Group

Continuous improvement, Digital marketing, Paid media, Wordpress

Reynolds Group is a privately owned business operating a chain of highly successful health and fitness clubs as well as being judged as an outstanding training provider by Ofsted.

Reynolds Group case study

The challenge

The Reynolds group required the creation of a website that complemented their chain of Health and Fitness clubs their Training College and brand new £8 million Fitness Spa & Retreat. A key focus was to ensure its compatibility with existing printed literature and offline materials.

The solution

Webpraxis designed and built a website with a full content management system (CMS) allowing staff to update every aspect of the site easily, greatly improving their communication with existing members, through news, offers, email marketing and social media integration. A strong emphasis was also placed on local SEO and ensuring that the site ranked well in local search for Health & Fitness related keywords.

A third party booking system was also integrated into the site to allow visitors to purchase gym membership and spa days directly through the website.

The result

The site ranks well in local search results with over 200+ keywords ranking in positions 1-10 in Google search and generates a large amount of monthly spa day bookings and enquiries for the Reynolds group.

Reynolds type

Reynolds logo

Reynolds website screen shot

Moving forward

Webpraxis provide ongoing comprehensive online marketing services to the Reynolds Group, including ongoing local SEO, landing page development, conversion rate optimisation and Google Ads management.


Project Tasks

  • Wordpress
    Wordpress web build

    A full custom Wordpress web design and build.

  • SEO
    Local SEO

    Ongoing local SEO consultancy and management. The site ranks for over 200+ keywords in positions 1-10 in Google.

  • Google ads
    Google Ads management

    Webpraxis provide ongoing Google Ads management.

  • Landing pages
    CRO and landing page builds

    To support ongoing monthly offers and marketing Webpraxis build and maintain a number of landing pages for the Reynolds Group.

  • “It has been a pleasure to work with WebPraxis on our website. They have incorporated elegant design with excellent functionality. I look forward to our continuing projects.”

    Emma Reynolds, Managing Director of the Reynolds Group