Packnet Ltd

Packnet Ltd

Branding, Continuous improvement, Digital marketing, Wordpress

Packnet are leading business VoIP providers based in Manchester. Their VoIP solutions include call management, recording and number provisioning.

Packnet case study

The challenge – Branding and website design

Packnet required a re-brand including Logo design and marketing collateral. They also wanted to re-model their website and improve its optimisation for Google and other search engines.

The solution

The Packnet website includes a news/blog section and specific optimised landing pages for enquiry generation. A new logo and brand was also created that included bespoke VoIP inspired illustrations and icons.

Webpraxis built a custom WordPress plugin that allows visitors to the website to check phone numbers and call rate prices that can be provisioned via Packnet’s VoIP service.

To support ongoing marketing efforts a downloadable guide to VoIP was created along with a supporting animated video.

The result

The new site has greatly improved Packnet’s search engine exposure and they have seen a 100% increase in VoIP related enquiries each month. Their new brand has been well received by their client base and provided Packnet consistent messaging/look and feel across their marketing channels.

Packnet type

Packnet logo

Packnet website screen shot

Moving forward

WebPraxis provide monthly updates to the site optimising layout and content as the online marketing progresses. We also provide ongoing bespoke illustrations and marketing assets.


Project Tasks

  • Wordpress
    Wordpress custom website build

    Fully bespoke Wordpress website build.

  • Plugin
    Custom Wordpress plugin

    Creation of a custom Wordpress plugin to calculate VoIP call costs based on country and region.

  • Rebrand
    Full rebrand

    Full re-brand including online and offline assets, (logo, custom icons and illustrations).

  • Assets
    Marketing assets

    A bespoke guide to VoIP downloadable PDF was created along with a supporting animated video.

  • “WebPraxis really worked with us to help us create a website that now drives the majority of our new business.”

    – Patrick Byrnes Managing Director Packnet Limited