The challenge – Branding and website design

Packnet required a re-brand including Logo design and marketing collateral. They also wanted to re-model their website and improve its optimisation for Google and other search engines.

The solution

The Packnet website includes a news/blog section and specific optimised landing pages for enquiry generation. A new logo and brand was also created that included bespoke VoIP inspired illustrations and icons.

Webpraxis built a custom WordPress plugin that allows visitors to the website to check phone numbers and call rate prices that can be provisioned via Packnet’s VoIP service.

To support ongoing marketing efforts a downloadable guide to VoIP was created along with a supporting animated video.

The result

The new site has greatly improved Packnet’s search engine exposure and they have seen a 100% increase in VoIP related enquiries each month. Their new brand has been well received by their client base and provided Packnet consistent messaging/look and feel across their marketing channels.

Moving forward

WebPraxis provide monthly updates to the site optimising layout and content as the online marketing progresses. We also provide ongoing bespoke illustrations and marketing assets.