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Knowledge through Analytics

Using Analytics allows you to continually improve and refine how visitors interact with your Website, Email Marketing or Social Media Campaigns.

Google Analytics is the de-facto web analytics package, it can help you strengthen your marketing initiatives and create higher converting websites, by providing information on:

  • Who’s been visiting your website
  • Where they have come from
  • The keywords they have used to find you
  • The referring websites
  • Bounce rates
  • Number of visitors
  • Conversion rates

Utilising Google Analytics daily ROI reports can be produced so that you can fine-tune your marketing spends against mediums that generate interest. This information is of paramount importance allowing you to refine and exploit future advertising opportunities.

Email Analytics & Reports

WebPraxis Email Marketing reports allow you to accurately measure how effective each campaign you send is. Our real time reports include information on:

  • Opens
  • Clicks
  • Bounces
  • Unsubscribes
  • Complaints
  • Social Sharing on Twitter and Facebook

We can monitor, compare and carefully contrast your email campaigns allowing us to identify opportunities to increase delivery, open rates, click throughs and conversions.

Heat Maps

Heat maps give an illustrated picture of where people clicked on your website. Heat maps can help you understand the most popular areas of your site, and allow you to refine your landing pages accordingly. WebPraxis use Heat Maps to test the effectiveness of landing pages, making them more user friendly / relevant leading to increased conversions.

Social Media Analytics

Monitoring your online brand is essential in the current 24 hour always on culture. Using a comprehensive set of tools WebPraxis can gauge the online sentiment of your brand, product or competition notifying you of any good or bad publicity instantly, and allowing you to intelligently engage with your audience and covert your social traffic in to actual customers.

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