2011 was a big year for search. Google introduced a whole series of updates, all of which were aimed at making Google a one-stop shop for relevant information and social content. Some have been controversial and less successful than others, but it’s safe to say that Search Engine Optimisers (SEO’s) have had to adjust their strategies a number of times to get the most out of an ever changing online world.
Last week, the Webpraxis team went along to An Evening with Eve Mayer Orsburn at Manchester Metropolitan University. As CEO of Social Media Delivered and author of Social Media for the CEO – Orsburn knows her stuff when it comes to social media, and makes a career out of advising companies on their social media marketing (SMM) – helping them leverage LinkedIn, Twitter Facebook and blogs to deliver business goals. Orsburn really is the @LinkedinQueen – at last count boasting 70,000+ fans, followers and connections online.