As 2012 begins, Manchester United is closing in on reaching 22 million fans on its Facebook page.
2011 was a big year for search. Google introduced a whole series of updates, all of which were aimed at making Google a one-stop shop for relevant information and social content. Some have been controversial and less successful than others, but it’s safe to say that Search Engine Optimisers (SEO’s) have had to adjust their strategies a number of times to get the most out of an ever changing online world.
Launched on the 10th of January, “Search Plus Your World” has given us plenty to talk about and no doubt will change the way a lot of us do SEO.
We wish all our clients a very Merry Christmas and a Happy New Year.
WebPraxis will close on Friday 23rd December and re-open on Tuesday 3rd January 2012.
We’ve been busy over the last few months re-designing the Reynolds Group website. The new site incorporates the latest Reynolds Group branding and showcases the state of the art facilities at their fitness spa in Kent, training and performing arts academy.
Earlier this year Google announced that they were now taking social media signals into consideration in their ranking algorithm, so now the ‘number of Tweets’ will play a part in how your website is ranked on Google. There is also a correlation between Facebook likes and high rankings although Google doesn’t directly use this data.
Online marketing starts with a quality website. It is the place where existing and potential customers will arrive and make crucial decisions about a company’s image, trustworthiness, products and services.
If you haven’t already heard, Google have recently released their +1 button. The idea is pretty simple and works in a similar way to the ‘like’ button on Facebook. It is a way of letting other Google users know what you think is cool, interesting or helpful.
Microsoft has finally cut ties with Internet Explorer 6 (IE6) with the launch of a new website ‘The IE6 Countdown’, admitting the browsers inadequacy in ‘an era of modern web standards’ and urging for a move to Internet Explorer 9.
In a move that will affect every company that uses a website to do business, the Information Commissioner’s Office (ICO) announced last week new, stricter cookie regulations – where website visitors will have to opt in before tracking codes can be used to monitor their online behaviour.
Last week, the Webpraxis team went along to An Evening with Eve Mayer Orsburn at Manchester Metropolitan University. As CEO of Social Media Delivered and author of Social Media for the CEO – Orsburn knows her stuff when it comes to social media, and makes a career out of advising companies on their social media marketing (SMM) – helping them leverage LinkedIn, Twitter Facebook and blogs to deliver business goals. Orsburn really is the @LinkedinQueen – at last count boasting 70,000+ fans, followers and connections online.
Any web design business worth its salt uses Google Analytics to measure and analyse the visitors to their client’s websites, and Google has just honed their offering, introducing a new and improved Google Analytics, Version 5. So what’s new? A reworked user interface with a host of new features allow for a faster, and improved analysis. Here’s a brief summary of the changes you can expect:
With the masses of iphones, android phones, tablets and other mobile devices on the market today and new models being released almost every other day – creating mobile-friendly sites should be at the top of every company’s agenda.
Here at WebPraxis, we’ve just launched our fresh new website to support our growing Manchester, Northwest and nationwide client base. Placing a greater emphasis on our web design blog, Facebook and Twitter – the new and improved site is set to be a hub for the latest industry news, as well as detailing some exciting web design projects we have carried out in recent months.
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