The open source initiative, Accelerated Mobile Pages (AMPs) developed by Google and Twitter focuses on improving the loading speed of web content on mobile devices. A stripped down version of HTML, AMPs produce speed improvements between 15% and 85% when tested using a 3G connection.
Over the recent months at WebPraxis, we have been working with one of our existing clients, Navitas Sports, to develop their freshly re-designed website, along with the implementation of their exciting new venture, FilmMyMatch.
There is no simple right or wrong answer to this question. The fact is, while there is a lot of debate over which is the better approach to tackling mobile sites, it really just comes down to which method suits your website and its users best.