The open source initiative, Accelerated Mobile Pages (AMPs) developed by Google and Twitter focuses on improving the loading speed of web content on mobile devices. A stripped down version of HTML, AMPs produce speed improvements between 15% and 85% when tested using a 3G connection.
Over the recent months at WebPraxis, we have been working with one of our existing clients, Navitas Sports, to develop their freshly re-designed website, along with the implementation of their exciting new venture, FilmMyMatch.
There is no simple right or wrong answer to this question. The fact is, while there is a lot of debate over which is the better approach to tackling mobile sites, it really just comes down to which method suits your website and its users best.
2011 was a big year for search. Google introduced a whole series of updates, all of which were aimed at making Google a one-stop shop for relevant information and social content. Some have been controversial and less successful than others, but it’s safe to say that Search Engine Optimisers (SEO’s) have had to adjust their strategies a number of times to get the most out of an ever changing online world.